How do we help you accomplish the task of "data-driven marketing"? A big part is providing you with enabling technologies to better store, access, and manage your data. The Omeda technology stack is comprised of three tiers:
The Database is the core tier. It holds your most valuable asset – your data.
The Application tier is where you interact with the database. It's both a toolbox for maintaining clean, consistent data and also an engine for conducting data-driven marketing.
The Integration tier is where you can hook your database into the outside world. Accept data from outside sources, use data for sophisticated dynamic web interactions, it's all achievable using services with Omeda’s integration capabilities and API's.