As is proper in today's business environment, the first question out of management's mouth with regard to any marketing project is "What's our ROI on this project?" The good news is that using Omeda's advanced reporting and analytical tools and coupling them with a global marketing database it is possible to calculate a very meaningful ROI on the project. Omeda's reporting and analytical capabilities enable our clients to establish a cost for each campaign or campaign segment and compare these costs to the very tangible results (sales, inquiries, leads) which are created by your campaigns.
Using our SaaS suite of reporting capabilities, Omeda clients have the ability to access their latest counts and reports. Furthermore, our dedicated team will work with you to design and implement any customized report you may need. Best of all, since your data is completely integrated, your reports incorporate all of your marketing and data touchpoints, both print and digital.
It is important to emphasize that this is uniquely possible on the Omeda system because through our robust ETL process we are able to join the marketing efforts with the marketing results. Keep in mind that it is just as important to report who didn’t respond when calculating ROI on future marketing programs. The unique conjoining of multiple data silos on the Omeda system enables efficiency and optimal communication with existing and potential customers placing our user’s way ahead of their competition.